Lately, the mobile and internet technologies have shown outstanding growth across the globe. To fulfill variety of needs of both individual and at enterprise level the demand of mobile applications is increasing day by day. With each passing day there is a wonderful rise in volume of applications, smart phones, new games, utilities and business apps. The days are gone when Apple is the only pride of smart phones and application development market. With the launch of Android OS the latest trend in android based smart phones are also in demand. Today, the mobile market is very fast due to the android based devices and Android Application Development. Android has shown tremendous growth and has been considered one of the most prominent technology platforms available for mobile apps development.

Android smart phones are becoming popular which caters to the necessity of android app development. As the users for Android phones increases, it triggers the demand of its application development. This forms a tight competition among diverse mobile application development companies and a stringent market segment is formed. Experts say that Android market flourishes at the rate of 30 per cent every month and the number of new gadgets and smart phones are also increasing.

As a challenge and marketing strategy it can be observed that every one want their website to be well-matched with the Android smart phone and apps of android version has become must for business firms. Some of the factors that are making Android Application Development very successful are:

• Android being Linux based facilitates ease of access to rich development surroundings and core functionality of the mobile.
• Well-off browser facilities which facilitates the app developer to offer better services.
• Allows fast information gathering.
• Involvement of Java in programming allows developers to mix their apps with features like GPS, accelerometer and video camera.
• Being open source, Android SDK allows developers to let their imagination go wild.
• Android apps are compatible with special phones.

Some popular apps based on Location Based Services, GPS navigational tools and Cloud based service integration enable companies to efficiently manage IT and extend its reach using mobile apps. Experts say that android phones will soon become credit cards in near future. People will soon be able to purchase things with the help of their android devices, thus extensibility of e-commerce companies onto the mobile platform. A great good example is NFC which will be the next big wave in creating USP for smart phone. Therefore, with variety of OS and new technological trends android app development is becoming very popular. For becoming a part of latest trends and technology, opt for applications which are highly interactive and can be used for various business tasks.